Moncler fragment jacket full#
Collaborating with brands is like making music with other artists.”Īt first glance, the collection is easily identifiable as Moncler, full of the iconic puffed-up silhouette and eye-catching patches. “I have to do music, I have to do snowboarding, I can't only do one thing. I don't really want to be one designer for one brand,” explains Fujiwara.
"I always want to do bits and pieces with many people. In short, he’s never been the type of person to stay within a single discipline.
If this is the first time you’re hearing the name Hiroshi Fujiwara, know that he was a creative multi-hyphenate before that was even a thing: a DJ, streetwear designer, and overall arbiter of cool who is as well-versed in hip-hop and rock as he is in sneakers and fashion. Moncler is, of course, the brand that turned the puffer jacket into a luxury item-something you could covet and cherish like your favorite denim, not just the drab thing you wear when it’s freezing cold outside. "This is the first season of Moncler Fragment, and I wanted to show who I am and what Fragment is,” Fujiwara tells GQ. Together, they've teamed up on a collection of jackets, vests, sweatshirts, and more-basically everything you’d need for fall and winter. The legacy brand is Moncler, the Italian purveyor of all manner of puffy coats, and the collaborator is Hiroshi Fujiwara, who runs the extra-cool Japan-based label Fragment. Given the state of luxury fashion in 2018-characterized by a widespread interest in collaboration, and a fully in-bloom affinity for streetwear-it makes perfect sense that Milan Fashion Week got things started with a partnership between one legacy label and a lesser-known (but cult-loved) designer.
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